About the Programme
In today’s digital age, with social currency at the core, participants will uncover the art of creating monetary value from their customers, brand, followers, and likes. By harnessing the power of influence and its connection to people’s lives, trainees will master effective strategies to cultivate a dedicated following and draw substantial viewership.
Throughout this transformative journey, learners will explore various aspects, including evaluating campaign strategies, bridging the gap to the mass public, and understanding the immense benefits of social currency. Participants will also gain insights into assessing the trendiness of their campaigns, constructing well-organized timelines, and discovering techniques to retain and engage their community. Join us in this empowering course to unlock the full potential of influence in the modern marketing landscape.
Duration: 16 Hours
TPGateway Code: TGS-2023035995
Registered Title: Developing Social Currency for Retail Marketing
This programme is for you if you are a….
New Digital Marketer
who wants to understand the best ways to connect to an audience through the right ads and campaigns
Entrepreneur
who wants to retain and engage a community in order to keep a consistent following
Marketing Manager
who wants to evaluate the effectiveness of a campaign in engaging the masses
Content Creator
who wants to establish a consistent and loyal following
Key Takeaways
- Evaluate your strategy and value of the campaign that is running for a given period of time. The key objective is to generate a following
- From the campaign objective and goals, how can it tie back to relate to the mass public to draw viewership or following
- Understand the benefits of having a social currency
- Is it trendy enough to establish a short term novelity
- Develop a timeline of life cycle of the campaign
- What are the strategies to retain and engage your community
Items Required For Class
- You will need a laptop OR computer OR tablet*, whichever you prefer, for viewing your E-books and E-Learning.
- Devices need to have a working camera and a microphone.
Course Fees
SMEs:
S$101.60
Singaporeans 40 & Above:
S$101.60
All Singaporeans & PRs:
S$261.60
International Student:
S$872.00
*All prices are in SGD, inclusive of GST, excluding application fee of $32.70
Meet Our Trainer
Hendrick Ho
Digital Marketing Consultant
Hendrick is the Co-Founder of the only Asian integrated marketing agency that successfully blends social cause with results-driven marketing. He has more than 20 years of experience in both the public and private sectors. He was previously in a MNC where he set up Business-to-Business online platforms, and customised solutions for consumer products and services. He was also leading a team in a Statutory Board to develop strategic social media products, corporate partnerships and national programmes in the Health and Wellness sector.
Course Schedules
No Schedule Available
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