About the Programme
Inbound marketing is a customer-centric approach to marketing that focuses on attracting and engaging potential customers through relevant and valuable content. By creating useful and informative content, inbound marketing helps establish trust and credibility with the target audience, and encourages them to take action such as filling out a form, downloading an e-book, or making a purchase. The goal of inbound marketing is to provide a seamless and enjoyable experience for the customer, while also meeting the business’s marketing and sales objectives. Through tactics such as search engine optimization, social media marketing, and email marketing, inbound marketing helps companies attract, convert, close, and delight customers in a way that feels natural and organic.
Duration: 16 Hours
TPGateway Code: TGS-2023018729
Registered Title: Digital Marketing Strategy: Digital Marketing (Inbound Marketing) for Retail
This programme is for you if you are a….
Digital Marketer
who wants to translate overall marketing strategy into inbound marketing strategies and attract prospects into conversion funnel
C-Suite Executive
who wants to define organisation-wide policies and guidelines related to inbound marketing strategy and implementation
Marketing Manager
who wants to effectively plan inbound marketing strategies to attract leads into the marketing funnel
Content Creator
who wants to conceptualise content creation and curation across channels and media platforms
Key Takeaways
- Define inbound marketing and comprehend its importance
- Establish customer approach to inbound marketing
- Comprehend a variety of tactics touse for B2B or B2C inbound marketing
- Understand and develop your customer journey and sales cycle
- Establish external help to boost your inbound marketing efforts (PR/ Press)
- Create automated marketing campaigns
- Maintain automated curation lists to follow up with for leads generation
Items Required For Class
- You will need a laptop OR computer OR tablet*, whichever you prefer, for viewing your E-books and E-Learning.
- Devices need to have a working camera and a microphone.
Course Fees
SMEs:
S$140.34
Singaporeans 40 & Above:
S$140.34
All Singaporeans & PRs:
S$361.34
International Student:
S$1204.45
*All prices are in SGD, inclusive of GST, excluding application fee of $32.70
Meet Our Trainer
Adela Lee
Director at Brand Brew
As the visionary force behind Brand Brew, Adela has collaborated with Fortune 500 giants, multinational corporations, and small businesses on a global stage. With an emphasis in building strong foundations for sustained results, Adela has enabled digital marketing and digital transformation strategies that consistently deliver scalable outcomes for her clients, spanning performance marketing, social media marketing, and consultancy services.
Course Schedules
Weekend
Dates: 18 Oct, 23 Oct
Location: Online
View Schedule
Weekend | Evening
Dates: 02 Nov, 05 Nov, 12 Nov, 14 Nov
Location: Online
View Schedule
Weekday
Dates: 09 Dec, 11 Dec
Location: Online
View Schedule
Weekday
Dates: 23 Dec, 27 Dec
Location: Online
View Schedule