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Inbound Marketing: Understanding Your Customer Journey

Digital Inbound Marketing for Retail

About the Programme

Inbound marketing is a customer-centric approach to marketing that focuses on attracting and engaging potential customers through relevant and valuable content. By creating useful and informative content, inbound marketing helps establish trust and credibility with the target audience, and encourages them to take action such as filling out a form, downloading an e-book, or making a purchase. The goal of inbound marketing is to provide a seamless and enjoyable experience for the customer, while also meeting the business’s marketing and sales objectives. Through tactics such as search engine optimization, social media marketing, and email marketing, inbound marketing helps companies attract, convert, close, and delight customers in a way that feels natural and organic.

Duration: 16 Hours
TPGateway Code: TGS-2023018729
Registered Title: Digital Marketing Strategy: Digital Marketing (Inbound Marketing) for Retail

This programme is for you if you are a….

Digital Marketer

who wants to translate overall marketing strategy into inbound marketing strategies and attract prospects into conversion funnel

C-Suite Executive

who wants to define organisation-wide policies and guidelines related to inbound marketing strategy and implementation

Marketing Manager

who wants to effectively plan inbound marketing strategies to attract leads into the marketing funnel

Content Creator

who wants to conceptualise content creation and curation across channels and media platforms

Meet Our Trainer

Adela Lee

Director at Brand Brew

As the visionary force behind Brand Brew, Adela has collaborated with Fortune 500 giants, multinational corporations, and small businesses on a global stage. With an emphasis in building strong foundations for sustained results, Adela has enabled digital marketing and digital transformation strategies that consistently deliver scalable outcomes for her clients, spanning performance marketing, social media marketing, and consultancy services.

Course Schedules

Weekend
Dates: 18 Oct, 23 Oct
Location: Online
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Weekend | Evening
Dates: 02 Nov, 05 Nov, 12 Nov, 14 Nov
Location: Online
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Weekday
Dates: 09 Dec, 11 Dec
Location: Online
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Weekday
Dates: 23 Dec, 27 Dec
Location: Online
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Entry Requirements