About the Programme
Our WSQ Advanced Certificate in Retail (Marketing) is designed to equip students with a comprehensive suite of digital marketing solutions to generate leads and build brand awareness.
We will explore various strategies for driving website traffic, including Search Engine Optimisation (SEO) and Search Engine Marketing (SEM). We will also focus on inbound marketing techniques to create engaging content that fosters relationships with potential customers and harness the power of social media to enhance brand visibility.
This is the perfect course for marketing professionals and business owners looking to enhance their online presence and drive sales in the digital world.
Duration: 96 Hours
(1.5 Months)
TPGateway Code: TGS-2024047391
Registered Title: (SCTP) WSQ Advanced Certificate in Retail (Marketing)
This programme is for you if you are a….
C-Suite Executive
who wants to identify business strategies for the next phase of growth based on concrete data
Entrepreneur
who wants to cast an open net to the digital world where their business will get noticed
Marketing Manager
who wants to learn key metrics to evaluate the effectiveness of their campaigns, teams and strategies
Marketing Executive
who wants to deep dive into the world of digital marketing and make use of tools such as Facebook and Google Ads
Key Takeaways
- SEO & SEM Skills: Gain expertise in boosting online visibility through advanced SEO and SEM tactics, including keyword optimization and effective paid advertising strategies
- Inbound Marketing Mastery: Learn to attract and engage customers with compelling content tailored to their needs throughout the buyer’s journey, using innovative inbound marketing techniques.
- Social Media Strategies: Develop impactful social media campaigns across platforms to enhance brand awareness, engage audiences, and drive retail sales.
- Brand Strategy Essentials: Understand the fundamentals of building and maintaining a strong brand identity that resonates with consumers and stands out in the digital marketplace.
Curriculum
Course Duration
SSG Approved Training & Assessment Hours: 96
Modules (6)
Learn how to use Search Engine Marketing (SEM) to drive traffic to your website using paid ads on search engines like Google and Bing.
Registered Title: Digital Marketing (SEM) in Retail
SSG Approved Training & Assessments Hours:16:00
Learn how to use Search Engine Optimisation (SEO) to attract visitors to your website without paying for ads to appear on the search results page.
Registered Title: Search Engine Optimisation (SEO) to Boost Retail Sales
SSG Approved Training & Assessments Hours:16:00
Learn how to attract, engage, and delight customers through effective content creation to build lasting relationships and drive conversions.
Registered Title: Digital Marketing (Inbound Marketing) for Retail
SSG Approved Training & Assessments Hours:16:00
Learn how to run paid ad campaigns on Meta platforms (Facebook and Instagram), covering ad creation, targeting strategies, budget management, and performance tracking to effectively reach and engage target audiences.
Registered Title: Digital Marketing Social media Marketing for Retail
SSG Approved Training & Assessments Hours:16:00
Learn how to increase brand
awareness by making your product or service stand out in a competitive market.
Higher brand awareness drives customer loyalty, increases referrals, and
ultimately leads to more sales and growth.
Registered Title: Digital Marketing Strategy: Increasing Brand Awareness and Presence in the Online World
SSG Approved Training & Assessments Hours:16:00
Learn how to become an influencer by developing your personal brand, creating engaging content, and leveraging social media strategies to grow your audience and connect authentically with your followers.
Registered Title: Creating a Digitalised Customer Experience in Retail
SSG Approved Training & Assessments Hours:16:00
Application Process:
Course Fees (Non-AFS)
Singaporeans 40 & Above:
S$842.01
All Singaporeans & PRs:
S$2168.01
International Student:
S$7226.70
Course Fees (AFS)
Singaporeans:
*$510.51
*Applicants will receive AFS funding based on
eligibility criteria established by SSG.
Reach out to us, or refer to the conditions below
for an initial eligibility check.
*All prices are in SGD, inclusive of GST, excluding application fee of $109.
Funding:
1. Base Subsidy – Eligible Singapore Citizens and PRs aged 21 years and above can enjoy subsidies up to 70% of the course fee.
2. Mid-career Enhanced Subsidy (MCES) – Eligible Singapore Citizens aged 40 years and above can enjoy subsidies up to 90% of the course fee.
3. Additional Funding Support (AFS)- Eligible Singapore Citizens that meet at least one of the following eligibility criteria can enjoy subsidies up to 95% of the course fee:
- Long-term unemployed individuals (unemployed for six months or more); or
- Individuals in need of financial assistance – ComCare Short-to-Medium Term Assistance (SMTA) recipients or Workfare Income Supplement (WIS) recipients; or
- Persons with Disabilities.
The eligibility for the additional funding is based on the status of the individual at the point of course start date. If class is postponed to a later date, the additional funding is based on the status of the needy individual at the point of NEW course start date.
For Self-sponsored Individuals:
- Self-sponsored individuals can use their SkillsFuture Credit and Additional SkillsFuture Credit (Mid-Career Support) to offset the course fee payable after funding.
- Self-sponsored Singaporeans below 31 years of age can offset the course fee payable after funding with their Post-Secondary Education Account (PSEA).
*Funding Terms & Conditions: To be eligible for funding, trainees must attain at least 75% training attendance for each module and pass all associated assessments.
| Advanced Certificate in Digital Marketing for Retail | Singaporeans 40 years old & above SkillsFuture Mid-Career Enhanced Subsidy (SFMCES) | All Singaporeans or PRs SkillsFuture Funding (Baseline) | International Students | |
| Full Gross Fee | S$ 6,630.00 | |||
| SkillsFuture Subsidy | (S$ 5,967.00) | (S$ 4,641.00) | N.A. | |
| Nett Fee Payable (9% GST included) | S$ 842.01 | S$ 2,168.01 | S$ 7,226.70 | |
Meet Our Trainer
Coming Soon
Course Schedules
Full-Time Intake
Dates: 20 Nov 2024 to 20 Dec 2024
Location: Online
View Schedule
Full-Time Intake
Dates: 09 Dec 2024 to 10 Jan 2025
Location: Online
View Schedule
Part-Time Intake
Dates: 12 Dec 2024 to 06 Mar 2025
Location: Online
View Schedule
Full-Time Intake
Dates: 02 Jan 2025 to 27 Feb 2025
Location: Central Plaza (Tiong Bahru)
View Schedule
Frequently Asked Questions (FAQs)
- What is SkillsFuture Career Transition Programme (SCTP)?
The SCTP is a key initiative by SkillsFuture Singapore (SSG) aimed at supporting mid-career individuals in gaining skills that are in demand by employers. This program operates on a Train-and-Place basis, meaning participants will undergo training sessions and participate in application-focused project work. Meanwhile, TaF.tc, as a program partner, will provide services such as employment facilitation and career advisory to the participants.
- How will SCTP courses be conducted?
SCTP courses are structured to equip participants with skills that are pertinent to the industry, enhancing their employability and facilitating their transition to new job sectors or roles. The format for these courses includes a mix of face-to-face training, online education, and project-based learning under guidance and mentorship.
- Will SCTP lead to job placements?
Under the SCTP’s Train-and-Place scheme, TaF.tc offers career advice and employment support to assist participants in finding jobs in relevant sectors or positions. While direct job placement is not assured, participants are encouraged to remain open to various job opportunities that may arise.
- Who can apply for SCTP?
SCTP welcomes applications from all Singaporeans and Singapore Permanent Residents seeking to upgrade their skills for a transition into new industries or job roles. This includes both unemployed and employed individuals who meet the minimum entry requirements and are able to commit to the program’s training schedules, including attending a minimum number of sessions and passing evaluations.
- Can individuals who are recent graduates, undergraduates, or NSmen apply for SCTP?
Eligibility for SCTP requires individuals to be at least 21 years old in the calendar year the program starts. Recent graduates, undergraduates, and NSmen who meet this age requirement and can commit to the program’s prerequisites, such as attendance and assessment criteria, are encouraged to apply. While the program primarily aims to assist mid-career individuals in transitioning to new careers, all eligible applicants are welcome, with priority given to those in mid-career stages.
- Will trainees need to have certain minimum academic qualifications to sign up for the SCTP?
Before enrollment, TaF.tc will evaluate applicants’ suitability for their chosen courses, with academic qualifications being one of the factors considered in this assessment.
- Will SkillsFuture Singapore (SSG) allow trainees, who did not manage to find a job after completing a course, to take up another course under the SCTP?
Trainees who have not secured employment after finishing an SCTP course may enroll in another course under the program. However, TaF.tc will conduct an assessment to determine their eligibility for the new course. Trainees are thus advised to choose courses that align with their career goals to increase their chances of obtaining meaningful employment. For guidance on selecting appropriate skills training, individuals can schedule one-on-one Skills and Training Advisory sessions through MySkillsFuture.gov.sg or visit https://go.gov.sg/registration-sta.
- Are trainees allowed to take on part-time employment during the programme?
Since SCTP does not restrict eligibility based on the employment status of participants, there are no direct prohibitions against engaging in part-time work during the program. Participants must, however, ensure they meet the program’s training obligations, including a minimum attendance rate of 75% and successfully passing all required assessments.
- Are company-sponsored individuals eligible for SCTP?
SCTP is exclusively open to individuals sponsoring themselves. Company-sponsored applicants are not eligible to participate.
Are there any costs associated with SCTP, and what financial support is available?
Yes, for detailed pricing, please consult the specific SCTP program price list. Financial support options are as follows:
a. Baseline Subsidy – Singapore Citizens and Permanent Residents are eligible for up to 70% course fee subsidy, provided they achieve at least 75% attendance and pass all assessments. Failure to meet these criteria will necessitate full payment of the course fees.
b. Mid-career Enhanced Subsidy (MCES) – Singapore Citizens aged 40 and above are eligible for up to 90% subsidy of the course fees, subject to a minimum of 75% attendance and successful completion of assessments.
c. Additional Funding Support (AFS) – This is available for Singapore Citizens who are either long-term unemployed (unemployed for six months or more), recipients of ComCare Short-to-Medium Term Assistance (SMTA) or Workfare Income Supplement (WIS), or Persons with Disabilities.
- Application for Additional Funding Support
To apply for additional funding, inform TaF.tc if you meet any of the specified eligibility criteria for extra financial support. Eligibility confirmation leads to application of the support.
- Payment Timeline for Training Fees
Training fees must be paid in full before the start of the program.
- Using SkillsFuture Credit for SCTP
SkillsFuture Credit and Additional SkillsFuture Credit (Mid-Career Support) can be utilized by all self-sponsored participants to cover SCTP fees. If your credits do not fully cover the fees, they will offset part of the cost.
- Absence of Training Allowance
Unlike the SGUnited Skills Programme (SGUS) and SGUnited Mid-Career Pathways Programme – Company Training (SGUP-CT), SCTP does not provide a training allowance. This is because those allowances were specific to the COVID-19 pandemic’s exceptional circumstances. SCTP’s funding structure aligns with SSG’s standard model, which does not include training allowances for most programs.
SSG is committed to keeping SCTP course fees manageable. Additional funding support of up to 95% is available for jobseekers in greater need, and SkillsFuture Credit can help cover any remaining expenses.
- Post-Secondary Education Account (PSEA) Use
Trainees are permitted to use funds from their PSEA towards SCTP fees.
1.What if I do not meet the minimum attendance requirement, fail the programme or drop out of the programme midway? Will I be penalised or required to refund the course fee subsidy?
Trainees are encouraged to complete all modules under a SCTP to fully benefit from the intent of the programme. Similar to existing requirements for other training grants administered by SSG, trainees must fulfil minimum attendance requirements and pass the assessments to qualify for course fee subsidies. Trainees who are unable to meet these requirements, or exit the programme without a valid reason, may be asked to return the course fee subsidy that they have received, including any additional course fee funding support.
2. Can I drop out halfway if I find a job? Will I be penalised?
According to the SCTP programme policy, trainees are encouraged to complete all modules under a SCTP to fully benefit from the intent of the programme. Similar to existing requirements for other training grants administered by SSG, trainees must fulfil minimum attendance requirements and pass the assessments to qualify for course fee subsidies. Trainees who are unable to meet these requirements, or exit the programme without a valid reason, may be asked to return the course fee subsidy that they have received, including any additional course fee funding support.