Basic Customer Relationship Management

Course Hub

About the Programme

Dive into the essentials of Customer Relationship Management (CRM) in this comprehensive introductory course designed for individuals eager to enhance their CRM skills. Whether you’re a small business owner, a marketing professional, or a sales associate, this course will equip you with the foundational knowledge and practical skills needed to effectively implement and manage CRM tools.

Duration: 16 Hours
TPGateway Code: TGS-2024041976
Registered Title: Basic Customer Relationship Management

This programme is for you if you are a….

Customer Service Executive

who wants to learn the best practices for managing conflicts and difficult situations

Entrepreneur

who wants to define organisation-wide policies and guidelines related to customer relationship management and service

Key Takeaways

Learn the core principles of CRM, including the importance of customer engagement and the role of CRM in business success.
Gain hands-on experience with popular CRM software. Understand the interface, functionalities, and how to customize tools to fit your business needs
Understand how to capture, manage, and analyze customer data to make informed business decisions and personalize customer interactions.
Explore how to integrate CRM systems with marketing efforts to maximize outreach and engagement.
Discover how to formulate effective CRM strategies that align with your business goals and enhance customer interactions.
Learn to design and implement efficient workflows that automate tasks, streamline operations, and improve customer service.

Items Required For Class

You will need a laptop OR computer OR tablet*, whichever you prefer, for viewing your E-books and E-Learning.
Devices need to have a working camera and a microphone.