Consumer Behaviour and Environment Analysis

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About the Programme

This course aims to help learners identify consumer trends, and behaviours on app data or based on shop buying patterns. Learn to interpret data models to analyse key customer sales data and predict new buying patterns based on changing environments.

Duration: 8 Hours
TPGateway Code: TGS-2023020269
Registered Title: Consumer Behaviour and Environment Analysis

This programme is for you if you are a….

Digital Marketer

who wants to identify what the customers like to attract leads into the sales funnel

Entrepreneur

who wants to retain and engage a community with the right products in order to keep a consistent following

Business Owner

who wants to identify business strategies for the next phase of growth based on concrete data

Data Analyst

who wants to learn the fundamentals of data analysis and visualisation tools required in the context of retail management

Key Takeaways

Observe customer behaviors, interest, likes, scrolling, attention, purchasing, lifestyle and loyalty and without focusing on the purchase
Interpret data models to better understand customers
Comprehend evolution of customers amidst current situation (such as pandemic)

Items Required For Class

You will need a laptop OR computer OR tablet*, whichever you prefer, for viewing your E-books and E-Learning.
Devices need to have a working camera and a microphone.