About the Programme
Our Digital Marketing Social Media Marketing for Retail course provides an in-depth look into social media marketing on Meta platforms, including Facebook and Instagram. Designed for those looking to leverage the power of these popular networks, the course covers key strategies for building brand awareness, increasing engagement, and driving conversions. We will explore essential topics, including audience targeting, content creation, ad campaign management, and data analytics.
Through practical exercises, you will learn how to craft compelling content, optimise ad placements, and use Meta’s robust analytics tools to measure campaign effectiveness.
Duration: 16 Hours
TPGateway Code: TGS-2022016592
Registered Title: Digital Marketing Strategy: Digital Marketing Social Media Marketing for Retail
This programme is for you if you are a….
Digital Marketer
who wants to select social media platforms that are appropriate for business needs and target the right customers
Manager
who wants to devise guidelines on customer relationship management programmes around social networks
C-Suite Executive
who wants to monitor return-on-investment on effectiveness of social media strategies
Content Creator
who wants to drive real time data-driven, customer centric and responsive social media community building and customer engagement
Key Takeaways
- Build Instagram/ Facebook/ Tiktok online presence to cater to social media users
- Develop strategies to leverage on social media to influence sales
- Identify the key metrics to use to optimise your Facebook/ IG ads
- Discover other potential digital marketing platforms such as Pinterest & LinkedIn
Items Required For Class
- You will need a laptop OR computer OR tablet*, whichever you prefer, for viewing your E-books and E-Learning.
- Devices need to have a working camera and a microphone.
Course Fees
SMEs:
S$140.34
Singaporeans 40 & Above:
S$140.34
All Singaporeans & PRs:
S$361.34
International Student:
S$1204.45
*All prices are in SGD, inclusive of GST, excluding application fee of $32.70
Meet Our Trainer
Adela Lee
Director at Brand Brew
As the visionary force behind Brand Brew, Adela has collaborated with Fortune 500 giants, multinational corporations, and small businesses on a global stage. With an emphasis in building strong foundations for sustained results, Adela has enabled digital marketing and digital transformation strategies that consistently deliver scalable outcomes for her clients, spanning performance marketing, social media marketing, and consultancy services.
Frank Ho
Entrepreneur
Frank is an entrepreneur who believes in bringing people closer by working alongside Sales & Marketing leaders to improve an organization’s bottom line. He has consulted and worked with over 1,000 SMEs and 30 MNCs to evolve their sales & marketing strategies. As the founder of Epicngage Media, he focuses on performance marketing and E-Commerce Marketplace Marketing. Frank leads a team of 50+ EPIC project-based talents and partners with SME brands (such as Jack’s Place, Sing Finance, Faith Medical Group, Luther Music, ICanRead, Dr Lash) and MNC brands (such as P&G, Cartier, Apple, Dell, Shell, Jollibee, etc.).
Course Schedules
Weekday
Dates: 02 Dec, 04 Dec
Location: Online
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Weekday
Dates: 09 Dec, 11 Dec
Location: Online
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Evening | Weekend
Dates: 12 Dec, 17 Dec, 19 Dec, 21 Dec,
Location: Online
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