About the Programme
In our Digital Marketing Strategy: Increasing Brand Awareness and Presence in the Online World course, you’ll learn how to create a strong, recognisable brand and increase its visibility to reach your ideal audience. This course covers key elements of branding, such as developing your brand identity, defining your unique value, and crafting a consistent brand voice. You’ll also explore strategies for increasing brand awareness through social media and content marketing, helping you connect with customers and stand out in a competitive market.
Duration: 16 Hours
TPGateway Code: TGS-2023017792
Registered Title: Digital Marketing Strategy: Increasing Brand Awareness and Presence in the Online World
This programme is for you if you are a….
Digital Marketer
who wants to learn all about the funnel strategy for an efficient way of attracting good leads
Entrepreneur
who wants to increase brand awareness and digital presence for your brand
Business Owner
who wants to integrate digitalisation into your business in an increasingly digital world
Content Creator
who wants to attract and engage a community in order to keep a consistent following
Key Takeaways
- Identifying value to your customer and communicating to spread digital/ social currency
- What is social currency?
- Coming up with a funnel strategy to make sure you cover, awareness, retention and conversion
- Branding strategies to increase brand awareness through digital marketing
Items Required For Class
- You will need a laptop OR computer OR tablet*, whichever you prefer, for viewing your E-books and E-Learning.
- Devices need to have a working camera and a microphone.
Course Fees
SMEs:
S$140.34
Singaporeans 40 & Above:
S$140.34
All Singaporeans & PRs:
S$361.34
International Student:
S$1204.45
*All prices are in SGD, inclusive of GST, excluding application fee of $32.70
Meet Our Trainer
Leong JinJie
Motion Graphic Designer
JJ is a Product designer that aims to use his expertise in motion graphics and strategic thinking informed by marketing objectives to add value to product-design solutions. He specialises in motion graphics and is adept in UI/UX design, SQL and brand system design. JJ has 5 years of regional experience in motion design and corporate branding across multiple social and digital platforms, having worked in tech-forward companies and agencies such as Shopee, Maker Lab@Google and Epic Dialogue. Thus far, his major wins include designing compelling digital assets for esteemed clients like Changi Airport Group, the National Art Gallery, and the National University of Singapore. Believing that good design is functional, JJ is passionate about improving lives through design by solving complex problems with creative solutions while keeping a human touch
Course Schedules
Weekday
Dates: 03 Jan, 06 Jan
Location: Online
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Evening | Weekend
Dates: 18 Feb, 20 Feb, 22 Feb, 25 Feb
Location: Online
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