About the Programme
Our Search Engine Optimization (SEO) to Boost Retail Sales course teaches you how to improve your website’s organic search rankings using techniques like content optimization, relevant keywords, and enhanced site structure. The aim is to draw in visitors organically, without spending money on ads to appear in search results.
We will explore key topics such as keyword research, on-page optimization, technical SEO, and link-building strategies through practical examples and real-world case studies. Additionally, you will learn to use analytical tools such as Google Analytics to track and understand website performance and user behavior.
Duration: 16 Hours
TPGateway Code: TGS-2022016593
Registered Title: Digital Marketing Strategy: Search Engine Optimisation (SEO) to Boost Retail Sales
This programme is for you if you are a….
Digital Marketer
who wants to learn the full-suite of a digital marketing strategy in order to connect to an audience through the right ads and campaigns
Entrepreneur
who wants to drive traffic to your website in order to boost retail sales
Business Owner
who wants to integrate digitalisation into your business in an increasingly digital world
Content Creator
who wants to increase traffic for your relevant content such as your blogs
Key Takeaways
- SEO and its importance to build from the start
- Develop content that is relevant to your business
- Key metrics to highlight within the videos and blogs creation
- Keywords research & selection
- Meta description & SEO data
Items Required For Class
- You will need a laptop OR computer OR tablet*, whichever you prefer, for viewing your E-books and E-Learning.
- Devices need to have a working camera and a microphone.
Course Fees
SMEs:
S$140.34
Singaporeans 40 & Above:
S$140.34
All Singaporeans & PRs:
S$361.34
International Student:
S$1204.45
*All prices are in SGD, inclusive of GST, excluding application fee of $32.70
Meet Our Trainer
Gail Samson
SEO Practitioner
An experienced SEO practitioner for over a decade, Gail has successfully handled SEO campaigns for Visa in 8 markets, NVIDIA in 4 markets, and LG for APAC before becoming an independent consultant. He single-handedly established and developed the SEO department of a leading web design company. As a seasoned SEO consultant, he offers expert advice to digital agencies and SEO practitioners both locally and overseas.
Course Schedules
Weekday
Dates: 18 Dec, 20 Dec
Location: Online
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Weekend | Evening
Dates: 11 Jan, 14 Jan, 16 Jan, 21 Jan
Location: Online
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