About the Programme
Our Digital Marketing (SEM) in Retail gives you a comprehensive understanding of Search Engine Marketing (SEM), a powerful tool for businesses to increase visibility and drive traffic to their websites through paid advertising on search engines like Google and Bing. SEM enables businesses to target users actively searching for relevant products or services, delivering ads directly to those most likely to engage.
This course will cover essential concepts, including pay-per-click (PPC) advertising, ad auction mechanics, keyword targeting, campaign optimization, and conversion tracking. You will learn how to set up and manage SEM campaigns effectively, monitor their performance, and understand how SEM complements other digital marketing tactics, like Search Engine Optimization (SEO). While SEO focuses on organically improving search engine rankings over time, SEM provides a faster way to gain visibility and drive traffic through paid methods.
Duration: 16 Hours
TPGateway Code: TGS-2022017350
Registered Title: Digital Marketing Strategy: Digital Marketing (SEM) in Retail
This programme is for you if you are a….
Digital Marketer
who wants to learn the full-suite of a digital marketing strategy in order to connect to an audience through the right ads and campaigns
Entrepreneur
who wants to increase traffic to your website in order to boost sales
Business Owner
who wants to integrate digitalisation into your business in an increasingly digital world
Freelancer
who wants your services to reach a wider audience
Key Takeaways
- Define digital marketing within search engine marketing (SEM)
- Deliberate the different objectives and identify the ideal objective for the respective goal
- Develop your advertising strategy and objectives
- Keyword research and mapping
- Create value in copywriting
- Establish the set of tools to look after all your SEM Campaigns (Tracking codes, Google Trends, Google keyword planner, SpyFu, SEMRush)
Items Required For Class
- You will need a laptop OR computer OR tablet*, whichever you prefer, for viewing your E-books and E-Learning.
- Devices need to have a working camera and a microphone.
Course Fees
SMEs:
S$140.34
Singaporeans 40 & Above:
S$140.34
All Singaporeans & PRs:
S$361.34
International Student:
S$1204.45
*All prices are in SGD, inclusive of GST, excluding application fee of $32.70
Meet Our Trainer
Frank Ho
Entrepreneur
Frank is an entrepreneur who believes in bringing people closer by working alongside Sales & Marketing leaders to improve an organization’s bottom line. He has consulted and worked with over 1,000 SMEs and 30 MNCs to evolve their sales & marketing strategies. As the founder of Epicngage Media, he focuses on performance marketing and E-Commerce Marketplace Marketing. Frank leads a team of 50+ EPIC project-based talents and partners with SME brands (such as Jack’s Place, Sing Finance, Faith Medical Group, Luther Music, ICanRead, Dr Lash) and MNC brands (such as P&G, Cartier, Apple, Dell, Shell, Jollibee, etc.).
Course Schedules
Weekday
Dates: 13 Dec, 16 Dec
Location: Online
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Weekend
Dates: 28 Dec, 04 Jan
Location: Online
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