(SCTP) Advanced Certificate in Digital Retail

About the Programme

Transform your career with our SCTP Advanced Certificate in Digital Retail, designed to equip individuals with the skills and knowledge needed to excel in the fast-evolving digital retail landscape. This comprehensive 10-module program covers essential topics that will prepare you to thrive in roles such as digital growth marketer, livestream sales executive, influencer, or digitalisation specialist. Learn to master the latest digital tools, from using TikTok to create engaging content to leveraging CRM systems and data analytics for insightful customer engagement.

This program emphasizes practical, hands-on experience in key areas like visual merchandising for both physical and virtual spaces, enhancing service excellence in a digital world, filming and editing content with capcut, and applying omni-channel strategies to unify online and offline retail experiences. Whether you want to boost your brand as a key opinion leader, optimize digital marketing strategies, or transform business operations through digital tools, this program provides the cutting-edge training you need.

Duration: 128 Hours
(Full-Time: 2 Months | Part-Time: 4 Months)
TPGateway Code: TGS-2023019217
Registered Title: (SCTP) Advanced Certificate in Digital Retail

This programme is for you if you are a….

Curriculum

Course Duration
SSG Approved Training & Assessment Hours: 128

Modules (10)

1. Retail Reimagined: Thriving in the Digital Era

Welcome to the course on the Future of Retail, where you’ll gain an understanding of the current retail environment, its changes and trends, including the post-pandemic retail environment with new trends like BOPIS, reduction in retail square footage and digital platforms for retail. You will study the growth of e-commerce, technology-driven customer engagement and physical retail transformations with unique shopping experiences. By the end, you will have a comprehensive understanding of the future of retail. Get ready to dive into the exciting world of retail!

Registered Title: The Future of Retail
SSG Approved Training & Assessments Hours: 8:00

• Training Hours: 7:00
• e-Learning Hours: 00:00
• Assessment Hours: 01:00

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2. Consumer Behaviour and Environment Analysis

This course aims to help learners identify consumer trends, and behaviours on app data or based on shop buying patterns. Learn to interpret data models to analyse key customer sales data and predict new buying patterns based on changing environments.

Registered Title: Consumer Behaviour and Environment Analysis
SSG Approved Training & Assessments Hours: 8:00

• Training Hours: 7:00
• e-Learning Hours: 00:00
• Assessment Hours: 01:00

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3. Excel Power Analytics: Mastering Data Insights

Trainees will acquire knowledge in big data collection and derive outcomes from these datasets. They will be exposed to data analytics and visualisation tools to help make better decisions using the data sets provided. The class will also dive into different strategies of collecting data.

Registered Title: Basic Data Analytics for Retail
SSG Approved Training & Assessments Hours: 16:00

• Training Hours: 15:00
• e-Learning Hours: 00:00
• Assessment Hours: 01:00

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4. Visual Merchandising for Retail Spaces

In this course, trainees will be taught how to reimagine their retail space to turn it instagrammable worthy. What this means is to reimagine the way customers flow into the retail store and to use visual merchandising online to create experience which can compliment the purchasing decision. Trainees will also learn how to create social media to assist with the sales process in the physical store.

Registered Title: Visual Merchandising for Retail Spaces
SSG Approved Training & Assessments Hours: 16:00

• Training Hours: 15:00
• e-Learning Hours: 00:00
• Assessment Hours: 01:00

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5. Curate a Personalised Shopping Experience Using TikTok

Welcome to the course on Curating a Personal Shopping Experience using TikTok! In this course, you’ll master the art of crafting a unique and personalized shopping journey for each customer, tailored to their individual needs, preferences, and lifestyle, all through the dynamic platform of TikTok. You’ll dive deep into product and service knowledge, stay ahead with current fashion and lifestyle trends, learn to accurately assess and define a customer’s profile, and develop customer relations through impactful communication. Moreover, you’ll explore how to harness TikTok’s innovative features for effective wardrobe management and engagement. By the conclusion of this course, you’ll possess the expertise to deliver a memorable and delightful shopping experience that stands out. Prepare to transform your shopping encounters on TikTok!

Registered Title: Curate a Personal Shopping Experience
SSG Approved Training & Assessments Hours: 16:00

• Training Hours: 15:00
• e-Learning Hours: 00:00
• Assessment Hours: 01:00

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6. Provide Service Excellence in the Digital World

This course considers the retail environment during the post-pandemic, and the ever-evolving nature of retail such as BOPIS and having less square footage to operate. Trainees will review the new facets of retail on digital platforms. The course will go through case studies on physical retail transformation to other formats and how companies have successfully adapted to it.

Registered Title: Provide service excellence in the digital world for retail
SSG Approved Training & Assessments Hours: 8:00

• Training Hours: 7:00
• e-Learning Hours: 00:00
• Assessment Hours: 01:00

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7. Livestream Commerce

As the boundaries between online and offline converge, this course will empower and upskill sales associates with the new era of selling. The course begins with an understanding of how the retail landscape is transforming and moves on to cover the key skills that a sales associate of the new era of retail evolution needs to acquire and adapt to.

Registered Title: Livestream Commerce
SSG Approved Training & Assessments Hours: 8:00

• Training Hours: 7:00
• e-Learning Hours: 00:00
• Assessment Hours: 01:00

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8. Unified Commerce Strategies: The Power of Omni-Channel Systems

Dive into the digital era with a cutting-edge Omni-Channel strategy that’s essential for your business’s growth. Understand the art of tracking leads from their source to conversion, a pivotal element in refining your decision-making and strategic planning. This course is designed to transform your team into e-commerce wizards, uncovering the vast landscape of digital platforms available. You’ll gain hands-on experience with social media tools to boost sales and maintain customer engagement, leveraging data analytics to enhance both the sales journey and the post-purchase experience. Join us to master the digital domain and propel your business into a new realm of success.

Registered Title: Introduction to Omni-channel Retailing
SSG Approved Training & Assessments Hours: 16:00

• Training Hours: 15:00
• e-Learning Hours: 00:00
• Assessment Hours: 01:00

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9. Basic Customer Relationship Management

Dive into the essentials of Customer Relationship Management (CRM) in this comprehensive introductory course designed for individuals eager to enhance their CRM skills. Whether you’re a small business owner, a marketing professional, or a sales associate, this course will equip you with the foundational knowledge and practical skills needed to effectively implement and manage CRM tools.

Registered Title: Basic Customer Relationship Management
SSG Approved Training & Assessments Hours: 16:00

• Training Hours: 15:00
• e-Learning Hours: 00:00
• Assessment Hours: 01:00

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10. Basic Introduction to Digital Marketing Channels

This course seeks to equip marketing executives with a foundational knowledge in digital marketing, and its impact on growing sales. Discover a wide variety of digital marketing platforms including Google, Facebook, TikTok, LinkedIn and more, and learn from case studies how digital marketing has empowered businesses to accelerate growth.

Registered Title: Basic Introduction to Digital Marketing for Retail
SSG Approved Training & Assessments Hours: 16:00

• Training Hours: 15:00
• e-Learning Hours: 00:00
• Assessment Hours: 01:00

VIEW MODULE

Application Process:

Funding:

1. Base Subsidy – Eligible Singapore Citizens and PRs aged 21 years and above can enjoy subsidies up to 70% of the course fee.
2. Mid-career Enhanced Subsidy (MCES) – Eligible Singapore Citizens aged 40 years and above can enjoy subsidies up to 90% of the course fee.
3. Additional Funding Support (AFS)- Eligible Singapore Citizens that meet at least one of the following eligibility criteria can enjoy subsidies up to 95% of the course fee:

1. Long-term unemployed individuals (unemployed for six months or more); or
2. Individuals in need of financial assistance – ComCare Short-to-Medium Term Assistance (SMTA) recipients or Workfare Income Supplement (WIS) recipients; or
3. Persons with Disabilities.

The eligibility for the additional funding is based on the status of the individual at the point of course start date. If class is postponed to a later date, the additional funding is based on the status of the needy individual at the point of NEW course start date.

For Self-sponsored Individuals:

• Self-sponsored individuals can use their SkillsFuture Credit and Additional SkillsFuture Credit (Mid-Career Support) to offset the course fee payable after funding. 
• Self-sponsored Singaporeans below 31 years of age can offset the course fee payable after funding with their Post-Secondary Education Account (PSEA).

*Funding Terms & Conditions: To be eligible for funding, trainees must attain at least 75% training attendance for each module and pass all associated assessments.

Advanced Certificate in Digital Retail	Singaporeans 40 years old & above SkillsFuture Mid-Career Enhanced Subsidy (SFMCES)	All Singaporeans or PRs SkillsFuture Funding (Baseline)	International Students
Full Gross Fee	S$ 8,556.00
SkillsFuture Subsidy	(S$ 7,700.4)	(S$ 5,989.20)	N.A.
Nett Fee Payable (9% GST included)	S$ 1,086.61	S$ 2,797.81	S$ 9,326.04

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Course Schedules

Frequently Asked Questions (FAQs)

General Questions:

1. What is SkillsFuture Career Transition Programme (SCTP)?
   
   The SCTP is a key initiative by SkillsFuture Singapore (SSG) aimed at supporting mid-career individuals in gaining skills that are in demand by employers. This program operates on a Train-and-Place basis, meaning participants will undergo training sessions and participate in application-focused project work. Meanwhile, TaF.tc, as a program partner, will provide services such as employment facilitation and career advisory to the participants.
   
   
   
2. How will SCTP courses be conducted?
   
   SCTP courses are structured to equip participants with skills that are pertinent to the industry, enhancing their employability and facilitating their transition to new job sectors or roles. The format for these courses includes a mix of face-to-face training, online education, and project-based learning under guidance and mentorship.
   
   
   
3. Will SCTP lead to job placements?
   
   Under the SCTP’s Train-and-Place scheme, TaF.tc offers career advice and employment support to assist participants in finding jobs in relevant sectors or positions. While direct job placement is not assured, participants are encouraged to remain open to various job opportunities that may arise.
   

Programme Eligibility:

1. Who can apply for SCTP?
   
   SCTP welcomes applications from all Singaporeans and Singapore Permanent Residents seeking to upgrade their skills for a transition into new industries or job roles. This includes both unemployed and employed individuals who meet the minimum entry requirements and are able to commit to the program’s training schedules, including attending a minimum number of sessions and passing evaluations.
   
   
   
2. Can individuals who are recent graduates, undergraduates, or NSmen apply for SCTP?
   
   Eligibility for SCTP requires individuals to be at least 21 years old in the calendar year the program starts. Recent graduates, undergraduates, and NSmen who meet this age requirement and can commit to the program’s prerequisites, such as attendance and assessment criteria, are encouraged to apply. While the program primarily aims to assist mid-career individuals in transitioning to new careers, all eligible applicants are welcome, with priority given to those in mid-career stages.
   
   
   
3. Will trainees need to have certain minimum academic qualifications to sign up for the SCTP?
   
   Before enrollment, TaF.tc will evaluate applicants’ suitability for their chosen courses, with academic qualifications being one of the factors considered in this assessment.
   
   
   
4. Will SkillsFuture Singapore (SSG) allow trainees, who did not manage to find a job after completing a course, to take up another course under the SCTP?
   
   Trainees who have not secured employment after finishing an SCTP course may enroll in another course under the program. However, TaF.tc will conduct an assessment to determine their eligibility for the new course. Trainees are thus advised to choose courses that align with their career goals to increase their chances of obtaining meaningful employment. For guidance on selecting appropriate skills training, individuals can schedule one-on-one Skills and Training Advisory sessions through MySkillsFuture.gov.sg or visit https://go.gov.sg/registration-sta.
   
   
   
5. Are trainees allowed to take on part-time employment during the programme?
   
   Since SCTP does not restrict eligibility based on the employment status of participants, there are no direct prohibitions against engaging in part-time work during the program. Participants must, however, ensure they meet the program’s training obligations, including a minimum attendance rate of 75% and successfully passing all required assessments.
   
   
   
6. Are company-sponsored individuals eligible for SCTP?
   
   SCTP is exclusively open to individuals sponsoring themselves. Company-sponsored applicants are not eligible to participate.
   
   

Programme Fees and Funding

1. Are there any costs associated with SCTP, and what financial support is available?
   
   a. Baseline Subsidy – Singapore Citizens and Permanent Residents are eligible for up to 70% course fee subsidy, provided they achieve at least 75% attendance and pass all assessments. Failure to meet these criteria will necessitate full payment of the course fees.
   
   b. Mid-career Enhanced Subsidy (MCES) – Singapore Citizens aged 40 and above are eligible for up to 90% subsidy of the course fees, subject to a minimum of 75% attendance and successful completion of assessments.
   
   c. Additional Funding Support (AFS) – This is available for Singapore Citizens who are either long-term unemployed (unemployed for six months or more), recipients of ComCare Short-to-Medium Term Assistance (SMTA) or Workfare Income Supplement (WIS), or Persons with Disabilities.
   
   
   
2. Application for Additional Funding Support
   
   To apply for additional funding, inform TaF.tc if you meet any of the specified eligibility criteria for extra financial support. Eligibility confirmation leads to application of the support.
   
   
   
3. Payment Timeline for Training Fees
   
   Training fees must be paid in full before the start of the program.
   
   
   
4. Using SkillsFuture Credit for SCTP
   
   SkillsFuture Credit and Additional SkillsFuture Credit (Mid-Career Support) can be utilized by all self-sponsored participants to cover SCTP fees. If your credits do not fully cover the fees, they will offset part of the cost.
   
   
   
5. Absence of Training Allowance
   
   Unlike the SGUnited Skills Programme (SGUS) and SGUnited Mid-Career Pathways Programme – Company Training (SGUP-CT), SCTP does not provide a training allowance. This is because those allowances were specific to the COVID-19 pandemic’s exceptional circumstances. SCTP’s funding structure aligns with SSG’s standard model, which does not include training allowances for most programs.
   SSG is committed to keeping SCTP course fees manageable. Additional funding support of up to 95% is available for jobseekers in greater need, and SkillsFuture Credit can help cover any remaining expenses.
   
   
   
6. Post-Secondary Education Account (PSEA) Use
   
   Trainees are permitted to use funds from their PSEA towards SCTP fees.

Exiting the Programme

1. What if I do not meet the minimum attendance requirement, fail the programme or drop out of the programme midway? Will I be penalised or required to refund the course fee subsidy?
   
   Trainees are encouraged to complete all modules under a SCTP to fully benefit from the intent of the programme. Similar to existing requirements for other training grants administered by SSG, trainees must fulfil minimum attendance requirements and pass the assessments to qualify for course fee subsidies. Trainees who are unable to meet these requirements, or exit the programme without a valid reason, may be asked to return the course fee subsidy that they have received, including any additional course fee funding support.
   
   
   
2. Can I drop out halfway if I find a job? Will I be penalised?
   
   According to the SCTP programme policy, trainees are encouraged to complete all modules under a SCTP to fully benefit from the intent of the programme. Similar to existing requirements for other training grants administered by SSG, trainees must fulfil minimum attendance requirements and pass the assessments to qualify for course fee subsidies. Trainees who are unable to meet these requirements, or exit the programme without a valid reason, may be asked to return the course fee subsidy that they have received, including any additional course fee funding support.